Yes, I'm spilling the beans, it may be time to fire your SEO company. Now don't get me wrong, your website still needs to be optimized for SEO. But what it really comes down to is good keyword-rich content and brand popularity. Popularity is measured in many different ways, and yes, Social Media is now one of them.
We already know Social Media is the biggest hype for small business marketing in recent history, and rightfully so. Businesses that blog and engage in social media can see 80% or more traffic than businesses that don't. If you are already on the bandwagon, good for you, but let's be sure you aren't hindering your campaign through bad social media practices...
The bottom line is simple though: if your churn rate means you are losing customers at the same rate or faster than you recruit new ones, your long-term outlook is somewhere between uncertain and bleak.
If customers are the lifeblood of every business, then Customer Relationship Management is the veins through which it runs. In today’s hyper-competitive environment, it’s hard to fathom a business world without CRM. A CRM platform enables businesses to target their audiences, set customized scores and alerts, maintain relationships, and perform so much more.
Companies from “direct to consumer” startups to the largest tech firms are adopting subscription-based business models. They’re forgoing advertising or traditional sales and nurturing subscriber communities that keeping coming back. But what makes this business model so attractive? Is it applicable to your industry or product offering? Here’s what makes subscriber business models so effective.
Let’s not beat around the bush here. If you have a tech-related client and they don’t have a video describing their product or service, then your client is losing out on new customers or users. Flat-out, bottom line.
With the rise of subscription services, you might just feel like ownership is going out of style. Of course, once you see the success of these 12 up-and-coming companies, you'll understand why everyone is jumping on board and paying to have these boxes delivered to their door.
There are so many choices when it comes to your website designer/website developer. Quite frankly, it’s one of the easiest businesses to start. All you need is an email and a computer and you can open up your website business. But how do you filter out the bad from the good? Here are some key points that can clue you on to a better choice.
While uploading videos to YouTube may be easy, adding content to a channel doesn’t guarantee it will get viewed – there are far more factors at play. Pixability’s new report, “Top 100 Global Brands: Key Lessons for Success on YouTube”, looks at the ways in which the world’s most successful brands use YouTube to their advantage. The report notes seven habits that are consistently employed by the top brands:
The more high-quality content offers on your website, the better. But what’s the secret to turning your standard website into a lead-generating machine? Here are some tips:
There are social barriers all around us. Race, gender, religion and many other factors separate us through our differences. In a very general sense, people are wired the same. I believe that barriers are caused by a lack of understanding and compassion. If you are reading this, I don’t have to preach to you how social media has changed how we communicate today. This is the biggest culture shift mankind has probably ever seen – besides maybe the invention of the internet to begin with. I realized the other day that I don’t know that many of my neighbors. Why? Maybe it’s because they haven’t friended me on Facebook.
Small businesses in today’s marketplace may run into a snag when it comes to social media. Social media is a huge part of any marketing strategy, or at least it should be, but it’s not even 10 years old yet. If it takes 10 years to become exceptional at your position, why would you take this on yourself? Let's explore!
By far the most frequent comment designers hear from clients is to make their logo bigger. Throughout the industry, we hear this with nearly every single project. In fact, it is actually a common joke within the creative industry, as this video demonstrates. While we understand your logo is a huge part of your brand’s visual component, it doesn't need to be extra large and bold. As designers, we don't decide to make your logo a small element without educated reasoning behind our decision.