Yes, there was a time that little tricks and cheats would skyrocket you to the top of the search engine rankings. That time has come and gone, and unfortunately, it may be time to fire your SEO company.
Now don't get me wrong, your website still needs to be optimized for SEO. If you haven't done that, you still need to. But what it really comes down to is good keyword-rich content and brand popularity. Popularity is measured in many different ways, and yes, Social Media is now one of them.
One of the biggest mistakes I see in SEO is that business owners tend to focus on the ranking rather than the results they see from that ranking. For example, we had a customer come to us for help with their social media, but they thought they were good with SEO. After-all, they ranked #1 for about 5 different keywords. Sounds great, right?
Well when we looked at their stats, they got absolutely no traffic from those keywords. That's right -zero, nada, none. That means nobody was using those search terms at all and they weren't getting any results out of those rankings.
Our philosophy is to follow the traffic. If you follow the traffic the SEO results will come. Focus on Social Media. The more fans you have, the more likely your content will be shared. Create engaging content. This is how you beat the system. People share engaging content. This is what brings in more eyeballs and more awareness to your business. As content gets shared, the search engines will notice. You'll start to move up the rankings. When that happens, the magic begins.
I am by no means trying to imply that SEO isn't important. It is. In my opinion though, your money is better spent blogging and spending time on social media than on monthly SEO. Hire a guest/ghost blogger instead. That'll bring in more ROI and help you in your search engine rankings as well. Spend it on Google Ads. Or hire a part time employee to help with Social Media. If you build it - AND PROMOTE IT - they will come.