How Store Owners Think People Buy vs. How They Actually Buy:

How Store Owners Think People Buy vs. How They Actually Buy:

Store Owners’ Version:

1. Buyer sees ad.
2. Buyer clicks ad.
3. Buyer purchases.

The Real Journey:

1. Buyer sees ad.
2. Gets distracted by a cat.
3. Forgets about brand.
4. Sees organic post 3 days later.
5. Likes organic post, scrolls on.
6. Goes to work, sees another ad.
7. Clicks and browses site.
8. Gets distracted again, scrolls on.
9. Spots favorite influencer mentioning brand.
10. Clicks, adds product to cart.
11. Gets distracted. Scrolls on.
12. Forgets about brand.
13. Hears friend mention brand a week later.
14. Searches email for discount.
15. Checks Amazon for a better price.
16. Doom scrolls late at night after too much coffee.
17. Sees another ad, clicks and browses.
18. Feels sleepy, falls asleep.
19. Forgets about brand…
20. A week later, girlfriend makes offhand comment on insecurity.
21. Clicks, browses, finally buys.

The buyer’s journey isn’t linear. It’s filled with distractions, influences, and touchpoints. It’s not about the click—it’s about the consistent presence.