Category: Custom Development

UX Isn't Just Design—It's Revenue: How Poor Messaging Cost BÉIS a Loyal Customer

Ecommerce brands put serious money into acquisition—but too often forget that retention, trust, and conversion depend on one critical thing: user experience.

One customer reported: "I recently ordered a BÉIS bag for my wife’s birthday. The product looked great. The site? Slick. But the experience after hitting “Buy” was a masterclass in how not to treat a paying customer."

Let’s break down what went wrong—and what it costs.

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From the very beginning, QOLOS demonstrated a deep understanding of our industry, market dynamics, and our unique business goals. They took the time to listen attentively, ensuring they fully comprehended our vision and objectives. Their ability to translate our ideas into effective marketing strategies has been nothing short of remarkable.

Amy BeckleyProov

I have worked with the team at QOLOS for years and they have always provided me with a quick and expert response. I highly recommend them for your website needs.

Jason BahamundiTravel Host


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