Category: Billing/Accounting

Simplifying Cancellations: A Smart Strategy to Prevent Chargebacks

In the ever-evolving landscape of business, customer experience has become the North Star guiding organizations towards success. Among the crucial aspects of a positive customer journey, the ease of canceling subscriptions stands out as a key factor. The notion of making cancellations complicated in a bid to reduce churn might seem logical at first glance, but this approach is fundamentally flawed. In this blog post, we'll delve into why prioritizing easy cancellations over retention hurdles is the smart way forward for businesses.

The Subscription Revenue Model is Trending

You all know the story: The board members of Blockbuster all sat in a room and laughed at Netflix, saying nobody will buy a DVD subscription service. Believe it or not, there are still deniers of the subscription revenue model in other industries, even though the numbers show a different trend. The deniers may be laughing at Blockbuster now, but following the same path as its board members. Is it too late to change course?

3 Unmistakable Benefits of the Recurring Revenue Model

For centuries, revenue streams have gone something like this: A company sells a product or service. A customer buys that product or service. Money exchanges hands. And that's pretty much it. That's the end of the transaction. Businesses have been doing the same thing over and over again. Now, a new revenue model is taking hold in the software and tech sectors, and it's much more stable and predictable.

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