Category: Shopify Development

How Chubbies Shorts Built a $120M Brand with a Killer Cart Design

What your eCommerce cart can learn from the kings of short-shorts...   When your cart experience hits an 8/10, you're doing something right. That’s exactly what Chubbies Shorts, the $120M lifestyle brand known for their thigh-high energy, has pulled off.

Let’s break down why their cart works—and what you can steal from it to level up your store’s conversions and AOV.

UX Isn't Just Design—It's Revenue: How Poor Messaging Cost BÉIS a Loyal Customer

Ecommerce brands put serious money into acquisition—but too often forget that retention, trust, and conversion depend on one critical thing: user experience.

One customer reported: "I recently ordered a BÉIS bag for my wife’s birthday. The product looked great. The site? Slick. But the experience after hitting “Buy” was a masterclass in how not to treat a paying customer."

Let’s break down what went wrong—and what it costs.

Winter 2025 Shopify Updates

As winter rolls in, Shopify has introduced a flurry of new updates designed to make your store faster, smarter, and more efficient. From boosting load speeds to improving customer experiences with advanced customization, these updates are here to transform how you manage your business and connect with customers. Let’s dive into the highlights!

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Nate NelsonPuff Bar

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Shanna ZeitlerAzure


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