Category: BigCommerce Development

How Chubbies Shorts Built a $120M Brand with a Killer Cart Design

What your eCommerce cart can learn from the kings of short-shorts...   When your cart experience hits an 8/10, you're doing something right. That’s exactly what Chubbies Shorts, the $120M lifestyle brand known for their thigh-high energy, has pulled off.

Let’s break down why their cart works—and what you can steal from it to level up your store’s conversions and AOV.

UX Isn't Just Design—It's Revenue: How Poor Messaging Cost BÉIS a Loyal Customer

Ecommerce brands put serious money into acquisition—but too often forget that retention, trust, and conversion depend on one critical thing: user experience.

One customer reported: "I recently ordered a BÉIS bag for my wife’s birthday. The product looked great. The site? Slick. But the experience after hitting “Buy” was a masterclass in how not to treat a paying customer."

Let’s break down what went wrong—and what it costs.

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