10 Brilliant Ideas for Lead-Generating Website Content

The more high-quality content offers on your website, the better. But what’s the secret to turning your standard website into a lead-generating machine? Here are some tips:

1. Offer eCourses

eCourses are a unique type of content since they add outstanding value to your site. Even if you’re going to charge for an entire eCourse, consider offering the first segment for free, as a lead capture method for new users.

2. Run Contests

People love a little friendly competition, and a contest on your site can work wonders to make people more engaged and excited about your content.

3. Write Checklists

If you’ve been around the web lately, you’ve probably noticed that checklists (“10 Things You Should Always do Before Launching a Blog,” for example) are big.

There’s a simple reason for this: checklists pack a large amount of value into a small space. They’re also easy for readers to skim and share, which makes them extra valuable.

4. Build Templates

Offering downloadable templates to your readers is a bit like offering a free eCourse. It’s a valuable, useful form of content that will outlast your reader’s first interaction with your site and keep them coming back for more.

5. Do Your Research

One of the best things you can do to draw people to your site is to be a stickler for research. This includes the research you cite from third-party sources (ensure it’s always accurate and coming from a reputable site), and the research you do on your own (you should be doing your own research and releasing case studies accordingly).

The more research your site features, the more trustworthy you become.

6. Comparative Analysis

It’s tough to claim the leads you deserve if you’re not sure what works and what doesn’t.

As such, a comparative analysis is essential. Compare comparable processes and develop a process for improving your lead generation pursuits.

7. Record Podcasts/Video

Podcasts/Video are very popular forms of content. Record a few episodes and upload them to iTunes or YouTube to start connecting with your users on a different level.

8. On-Demand Webinars

On-demand webinars serve the same purpose as podcasts and eCourses. And by making them on-demand, you make it simple for your customers to access them whenever they want.

9. Data Visualizations

Data visualizations like infographics and custom images can help your content earn shares and likes across the social sphere.

10. Provide Free Trials

Free trials can help people become interested in your content without requiring them to place too much skin in the game.


Turning your website into a lead-generating machine is obtainable– just follow these tips and stay tuned for more!

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