We recently had to pause another ecommerce project. Not because the idea was bad. Not because the product wouldn’t sell. But because the customer simply ran out of time.
This story is more common than people realize.
Hiring a full-time developer sounds like the safe, obvious play. They're yours, dedicated, and always around — right?
But when you dig into the actual costs, risks, and realities, outsourcing your development team often turns out to be the more strategic, flexible, and lower-risk move.
In the world of software development and digital transformation, Agile has become the gold standard for delivering flexible, iterative, and user-focused solutions. But what happens when leadership tries to manage an Agile project like a traditional Waterfall or fixed-bid initiative?
You get friction. Misaligned expectations. Missed goals. And ultimately, a failed project.
Let’s break down why this disconnect happens—and what to do instead.
Store pickup used to be a compromise.
Merchants offered it to keep customers happy — but behind the scenes, it meant flat-rate pricing, limited flexibility, and lost margin. Logistics teams had to guess at fulfillment costs. Fraud claims went up. And store teams had to scramble to manage the gaps.
What your eCommerce cart can learn from the kings of short-shorts... When your cart experience hits an 8/10, you're doing something right. That’s exactly what Chubbies Shorts, the $120M lifestyle brand known for their thigh-high energy, has pulled off.
Let’s break down why their cart works—and what you can steal from it to level up your store’s conversions and AOV.
Ecommerce brands put serious money into acquisition—but too often forget that retention, trust, and conversion depend on one critical thing: user experience.
One customer reported: "I recently ordered a BÉIS bag for my wife’s birthday. The product looked great. The site? Slick. But the experience after hitting “Buy” was a masterclass in how not to treat a paying customer."
Let’s break down what went wrong—and what it costs.
Your MVP got you here, but it won’t get you to the next level. Whether you're hitting walls with clunky operations, fragile integrations, or patchwork apps that don’t talk to each other, we rebuild with intention, clarity, and the long-term in mind.
The “full-stack developer” title sounds great—but in reality, most devs specialize while maintaining broad knowledge across the stack. The goal isn’t to do everything—it’s to be versatile, collaborative, and sharp where it counts.
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