10 Brilliant Ideas for Lead-Generating Website Content
The more high-quality content offers on your website, the better. But what’s the secret to turning your standard website into a lead-generating machine? Here are some tips:
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Can Social Media Help Break Down Barriers?
There are social barriers all around us. Race, gender, religion and many other factors separate us through our differences. In a very general sense, people are wired the same. I believe that barriers are caused by a lack of understanding and compassion. If you are reading this, I don’t have to preach to you how social media has changed how we communicate today. This is the biggest culture shift mankind has probably ever seen – besides maybe the invention of the internet to begin with. I realized the other day that I don’t know that many of my neighbors. Why? Maybe it’s because they haven’t friended me on Facebook.
Hiring a Social Media Expert Will Save you Time and Money
Small businesses in today’s marketplace may run into a snag when it comes to social media. Social media is a huge part of any marketing strategy, or at least it should be, but it’s not even 10 years old yet. If it takes 10 years to become exceptional at your position, why would you take this on yourself? Let's explore!
Make My Logo Bigger, They Say
By far the most frequent comment designers hear from clients is to make their logo bigger. Throughout the industry, we hear this with nearly every single project. In fact, it is actually a common joke within the creative industry, as this video demonstrates. While we understand your logo is a huge part of your brand’s visual component, it doesn't need to be extra large and bold. As designers, we don't decide to make your logo a small element without educated reasoning behind our decision.
Personalized Shopping Experiences are Critical to Keeping Customers
A highly competitive market presents online retailers with the challenge of retaining customers as e-commerce continues to rapidly grow. The key to keeping customers coming back to an e-commerce business is a personalized shopping experience, not just a user-friendly website, fast shipping, and quality products.